Core product type
StrategyWebsite AI chatbot
Proactive AI agent + intelligence platform
Primary design philosophy
StrategyAnswer questions when users ask
Drive outcomes by acting proactively
Interaction trigger
ExecutionUser must start the conversation
System + user (behavior-driven triggers)
Engagement model
ExecutionReactive
Proactive + reactive
Visitor intent detection
IntelligencePrimarily from typed messages
Behavior, page context, hesitation signals
Outbound initiation
ExecutionNot supported
Nudges, follow-ups, re-engagement
Goal-driven behavior
StrategyNo goal awareness
Outcome-oriented (conversion, booking, retention)
Multi-step workflows
ExecutionSingle-response oriented
Plans, sequences, executes
Autonomous actions
ExecutionCannot act beyond chat
Triggers workflows across systems
Cross-tool execution
ExecutionChat-first, limited integrations
CRM, email, calendar, sales ops
Memory & context retention
IntelligenceSession-based / limited context
Persistent + contextual memory
Drop-off / ghost detection
MeasurementNot built-in
Built-in detection + re-engagement
Analytics focus
MeasurementChat volume & answer quality
Intent, drop-offs, conversion signals
Performance scoring & coaching
MeasurementNot available
9-metric HX scoring + optimization layer
Support automation
Revenue, conversion, CX intelligence